Lisa Weinstein is a seasoned executive with a proven track record in scaling businesses, driving revenue growth, and optimizing operations across public, private-equity-backed, and startup companies. With expertise in go-to-market strategy, digital commerce, and team leadership, she has helped brands thrive in competitive markets.

Lisa founded Willow Ridge Growth after recognizing a gap in resources for scaling eCommerce businesses—particularly in optimizing Shopify and Amazon. After successfully growing her own eCommerce brand and advising several others, she built Willow Ridge to provide expert talent and strategies to help businesses accelerate growth across these key sales channels.

Previously, Lisa served as CEO of Brick & Batten, where she led 4x profitable growth by expanding its DTC and B2B channels. She also turned around and sold Signal Digital to TransUnion and successfully exited Curiosity.com to Discovery Communications. Earlier in her career, she held leadership roles at Starcom MediaVest (Publicis Media), GroupM, and Engine Media, building innovative media, data, and analytics businesses.

Lisa has served on multiple advisory boards, including Spotify, Google, Twitter, and the American Advertising Federation. She was also a Board Director for Constant Contact.  She is currently a Board Advisor for A Step Ahead Chess and an Operating Advisor to Wavecrest Growth Partners.

An Indiana University graduate, Lisa has been recognized with numerous industry honors, including Ad Age Media Maven, Crain’s 40 Under 40, and the AAF Hall of Achievement.

Beyond work, Lisa is a dedicated mom to two active boys and a lifelong sports fan—cheering on the Indianapolis Colts and Indiana Hoosiers while also pursuing her passion for real estate and renovations.